Instagram Safe Zones

I often see Instagram ads that are not formatted correctly for the platform.

Words get cut off.

Product images get crowded out by an increasing number of engagement widgets.

When I work with my clients, I encourage them to watch for this and keep content within the safe zones for vertical videos. This includes:

• Typography

• Products

• Captions

Consider setting aside time to adapt your video for vertical formats so your message comes through.

Better yet, you can save time and money by designing around this “content square,” making it easy to push content from horizontal formats to vertical and square.

Here is a guide you can use for formatting your videos for Instagram!

Feel free to save this guide for Instagram ads that show the safe zones and pixel margin guides